Reels Style Video Editing Basics

Instagram Reels have been around for almost a year and have been dominating the algorithms, yet many people haven’t quite jumped on board. This is likely for many reasons, but most of the small business owners I’ve talked to about it come to one conclusion: “I’m trying to run my business, not be a professional video editor”. #fairenough

So rather than a tutorial on how to create a specific type of video, I’m here to give you some quick and easy tips that will improve ALL of your video content. Here we go:

First things first, if you’re just getting started with Reels, don’t stress yourself out over it. Set a goal of posting one Reel per week as you get used to it. If you’re already posting some video content, but you’re ready to step up your game, aim for 2-3 Reels per week.

The best way to get started creating content is to spend some time browsing other user’s Reels or TikToks. You can save your favorite Reels for inspiration by tapping the ellipsis at the bottom right of the video and then choosing Save.

Reels are a majority of what you’re seeing when you’re scrolling, so start paying attention to the audio that’s being used and save it for later by tapping the square photo in the bottom right hand of the Reel. This will take you to the page for that audio and give you the option to save it for later. Here’s how to use it when you’re ready:

  • Go to your page

  • Tap the three horizontal lines icon in the top right corner

  • Tap saved

  • Tap the audio collection

  • Tap the audio you’d like to use