WHY IS MY INSTAGRAM ENGAGEMENT DOWN?!



THE ALGORITHM

Is “algorithm” a curse word yet? I’ve yet to hear it used positively. June 2019 brought another wave of algorithm changes to Instagram and once again people are freaking out. To be honest, it’s more of the same. Fewer people are seeing your feed posts and the IG team is giving us almost no information on how the darn thing actually works. We can complain all we want (and I’m here for you if you really want to), but really all we can do is work with what they’re giving us. Here’s how it works these days: Instagram’s goal is for you to stay on the app as long as possible so that you see as many ads as possible and they make more money than God. In order to keep your attention for the maximum amount of time, they prioritize the posts that they think you’ll like the most. This is usually based on which brands/accounts you’ve engaged with in the past, which images you seem to like the most (using image-recognition tools), and which posts are recently posted and performing well. The fact is that most of your posts will go unnoticed these days. Make sure the content you’re posting is fire and you’re utilizing Instagram’s other features like stories and up to 30 hashtags. More on that below.

IT'S SUMMER

Let’s be realistic for a second. It’s summer. The kids are out of school and most humans are spending as much time outside and off of their phones as possible. If you’re not one of those people, you might want to think about getting out of the A/C for a few. If your engagement is down it could just be because a lot of your followers aren’t online as often. Take a deep breath. They’ll come back when it gets cold.

YOUR CONTENT SUCKS

Harsh, but might be true. If your content isn’t anything to brag about then this nasty new algorithm isn’t going to do you any favors. Before you post something, think to yourself, “If I saw this on my feed, would I share it to my stories or bookmark it as something I can use later?”. If not, don’t post. Take some time to think about what you’re trying to say to your audience and how you could better convey it.