INSTAGRAM TAKEOVERS FOR DUMMIES

If you spend any time on Instagram, you’ve probably seen a takeover. Instagram takeovers are when one account temporarily logs into another account to share content. Not only are takeovers a fun way for brands to collaborate and cross-promote, but they’re a really valuable way to grow your audience. Millennial Marketing regularly utilizes takeovers in our strategy and we've had enormous success with it. In the past 12 months I've gotten 4 new clients directly from takeovers and it requires almost zero effort on my part! Keep reading to find out how we manage our takeovers and get new business!

Please note that there is no right or wrong way to do a takeover- the following guidelines are simply how we organize ours.

Invite Your Guests

As part of our marketing strategy and to reach our goals of engaging and growing our community, Millennial Marketing hosts Instagram takeovers every Monday. We have a wide range of people and brands that do takeovers for us and each one brings a different value to our followers. Here are some ideas about who you can invite to do takeovers for your account.

  • Partner companies

Which companies do you work with the most often? For us that could be graphic designers, website designers, SEO specialists, etc. Maybe it’s a specific brand that you carry in your store or a company you enjoyed working on a project with. Think geographically, too! If there’s a cool store near yours, a takeover could help people realize where you’re located and how valuable the area is.

  • Influencers

Influencers are an awesome choice for a takeover, but make sure you choose the right ones and be mindful that there can sometimes be a fee involved. It’s up for debate, but generally accounts with over 5,000 followers that have a significant “influence” on that following are considered influencers. Brands will often pay these accounts to promote their products to their audience. For your takeover, choose an influencer whose audience reflects your demographic. For example, if your company offers tutoring services, choose an influencer who focuses on family/motherhood/parenting/lifestyle trends that has kids in the age group you’re targeting. Not sure who would be a good influencer choice to do a takeover on your account? Ask your followers! Add a question sticker to your story and ask your followers who they’d like to see takeover your account!

  • Employees/Collegues

Your team is the closest to your brand. They know what you’re trying to sell and who you’re trying to reach. Even if they don’t have a strong online following, switching up the perspective of your stories can be hugely engaging content. Have them takeover for the day to give a behind the scenes perspective of life in the office or show your audience what goes into their daily routine at work. Bonus points if you let them leak any special announc