TikTok has been dominating the social scene for several months now and businesses are sta

rting to notice. Over the past few months, I’ve had several clients reach out to me for advice on managing the platform, so I figured it’s time to address the subject en mass.

Although we pride ourselves on being up to date with all of the latest social trends, we haven’t been pushing content or management services for TikTok just yet for several reasons. First, because it hasn't quite started being utilized by businesses. If you’re old enough to remember when Facebook or Instagram started getting popular, you remember that it took time for the platforms to grow in popularity before business accounts started being implemented and it became apparent that these were strong marketing strategies. These days, Facebook and Instagram are massively effective marketing tools for businesses (which is why Millennial Marketing exists). At some point, it will be just as common to see businesses on TikTok as it is on Facebook or Instagram, but right now, it’s still the wild west out there.

That's not to say that it can't be effective right now. Unfortunately, another reason that we're not managing Tik Tok accounts just yet is because our team is so limited in creating the content for your business. Companies that sell physical products will have a much easier time creating video content on the platform as they get started. Those who are selling services need to be a little bit more creative.

TikTok is currently reaching a very young demographic- just like Instagram did when it first started dominating our smart phones. Gen Z’s aged 16-24 are the best people to reach using the new app, so if that’s your target audience, this is definitely something to start thinking about.

I know I’ve been saying it for two years, but video is KING, and video-based platforms like TikTok reassure marketers that video isn’t going anywhere. Rather, it’s gaining popularity. Luckily, everything you need to create an amazing video is built into the app. You don’t need a nice camera or any additional software to make magic happen. What you do need is some creativity.

If you’ve seen any TikToks at all, you know this isn’t the place to try to hard sell your products or services. Instead, try to incorporate as much personality into your videos as possible. Frankly, if it ain’t funny, they don’t care. Humorous content is absolutely dominating at this point. This is not a formal/professional platform, so if you’re going for that type of content, it’s not going to work.