5 Tips for gorgeous graphics

As an entrepreneur, you wear many hats. You’re the visionary, financial analyst, marketer, graphic designer, customer service rep, and more. And if you’re lucky, you might have the funds to hire a bookkeeper, marketer, or graphic designer. But if you’re doing the best you can on a shoestring budget, we’re sharing 5 basic principles of graphic design to help you take your collateral to the next level.

1. Contrast

You wouldn’t put white text on a white background, and we hope you would never put yellow text on a white background either. Using contrasting colors is the most basic, fundamental principle of design. Consider those who may be vision-impaired - be sure to use contrasting colors at all times so your content is easy to see!

2. Balance

Consider your overall “workspace.” Are you designing a social media post, a business card, or a flyer? Each of these items demands an entirely different workspace size. If you align everything to the top, what’s the use of the bottom? You want to be sure to fill the space accordingly while still fearlessly leaving room for “white space” (more on that later).

3. Hierarchy

Think about how a person navigates a book; they search by chapter and page number. The same concept applies to graphic design. Be sure to use different sizes to differentiate between titles, headings, and body copy.

4. Emphasis

You will always have a message to convey, sometimes even a few. Make sure your main point(s) don’t get “lost in the sauce.” Use different fonts to separate your content. Fonts should be contrasting, but complementary, and you should use no more than three typefaces. Use different sizes, different weights, and different colors. If you’re designing a social post, Millennial Marketing will be the first to tell you that text-heavy posts don’t perform well due to the algorithms. So break it up! Use multiple posts, or a carousel design to help get your information out there. Wondering what Canva fonts pair well together? We’ve got that too.

5. White Space