If you don't know what SEO is don't panic, a lot of people don't. But if you have a website and don't know what SEO is, I'm here to help! I thought once I had a website the clients would just start rolling in, wrong. It takes time, effort and search engine optimization (SEO) to get visitors to your website. Without SEO, you are wasting the valuable tool that your website should be. Today is the day! Today is the day you are going to take control of your SEO, but first, keep reading!
Invest in a reputable website.
Make sure your website is optimized for SEO. I use Squarespace and can not say enough good things about it. Other favorites are Wix and Showit. They are all optimized for mobile which is where 60 percent of web traffic travels.
I already have a website, what can I do to boost my SEO?
Rename all the images on your website, Yep... every. single. one.
Google web crawlers weigh images heavily, but only if they’re descriptive. Rename the images on your website with descriptive words your ideal client would type into a google search bar to find you. You want about 3-6 keywords including your name, or business name, and use a - to separate the words.
Blogging is really important, and how you can rank for different things you sell or offer.
One of my first year business goals was to blog once a week, let's just say I was basically setting myself up for failure. I am a Mom of 2, and in order to blog every week that meant I had to blog every session, and realistically I don't have time for that. Set a realistic goal for yourself, or be like me and blog when you have time. Blog about the different services you offer, sell, or whatever that it looks like for you. Never use the same title twice, or else they will compete with each other and remember to use locations!
Speed up your website.
Google does not like slow websites. It is searching for sites that are fast, functional and relevant. If you are a photographer like me, your website is packed full of images. It is crucial for SEO that your website passes the google speed test. Test your sites performance here
Give it time.
There are no shortcuts to anywhere worth going and SEO takes time. I promise if you start implementing these tips into your website, you will see organic growth and results.
Ready to get serious about SEO? I'm here to help! I have put together a step by step guide, tried-and-true strategies that have worked for my own business and many others. It's everything you need, step by step, no missing links, nothing left out. The BKLP Guide to SEO is a step by step guide to simple SEO.
Let's get you on your way to the first page of Google!
This guest blog post was written by SEO and branding expert, Breanna Kuhlmann. For more information on her services, please visit her website at https://www.breannakuhlmann.com/.