Let me give you a quick lesson on demographics:

Baby Boomers: born between 1944-1964

Gen X: born between 1965-1979

Gen Y/Millennials: born between 1980-1994

Gen Z: born between 1995-2015

As a business owner, you need to know each of these groups like the back of your hand and be able to choose marketing campaigns that will reach them. We know that the Boomers and Gen Xers use Facebook heavily, while the Millennials and those belonging to Gen Z seem to prefer Instagram and YouTube. Gen Zers have never not known the internet. We see them spending an enormous amount of time on social media and much of that time leads to purchases. Between following their favorite brands and regular ads on these platforms, your business could be making a killing by targeting the young people. If you’re not, you could be making one of these mistakes:

Following “Best Times to Post” Guidelines Too Closely

This is one of the most frequently asked questions that we get from new clients. They’re not sure how often to post and what time of day is best. Here’s the advice that we always give: There is no right answer. This is a trial and error type of industry. Most platforms will tell you when your audience is most often online at once, but those times don’t always equate to increase engagement rates. Switch up your strategy by trying out different times on different days. Keep track using Excel or Google Docs and do a manual audit each month to see when engagement was highest. After three months, you’ll have a much better idea of when your demographic wants to talk to your brand.

Focusing Too Heavily On Self-Promotion

Take a look at the last ten posts you made. How many included links back to your website or featured a product that you’re tryi