Listen, we hate the ever-changing Facebook algorithms as much as you do, but we’re bound by their rules. For many businesses, a large chunk of referrals are coming from social media (check your Google Analytics to see for yourself) (if you don’t know how to get to your Google Analytics, please call me immediately). If you’re struggling to reach the number of accounts you’d like to (and let’s face it, you are), these tips are guaranteed to help!
It’s no secret that social media is a key part of marketing for businesses. More than 60 million companies are utilizing this online strategy, and most are seeing huge rewards. However, this increase in users means there’s more traffic for your brand to compete against and then there is that pesky little thing called the algorithm to worry about. This ever-changing secret code controls what users do and don’t see on their social media feeds, which is hugely important for you because even if you produce killer content, it may not even be seen by your followers. Since the Facebook’s latest algorithm update, business pages are seeing an even more significant reduction in their organic post reach, leading many to start investing in Ads. Funny how that works, isn’t it? Here at Millennial Marketing, we’re all about helping you run the best ads for your business, but it’s never our go-to strategy. Ads should be used to enhance your already amazing content, so the first step is to make sure that whatever content your business is publishing is the kind of thing that Facebook thinks your followers will want to see. In many cases, quality content will boost your numbers without needing to put any money behind it. So what else can you do to improve your organic post reach and get in front of potential customers? Glad you asked.
1. Analyze your most popular posts
Most platforms offer analytics and metrics to help you track which posts have the highest engagement from your followers. Facebook and Instagram especially have awesome on-site metrics so that you can easily see what’s working and what’s not. Take a look at your top performing 5 posts and take notes on what kind of content your followers respond to the most and build your strategy accordingly.
2. Be careful with cross-posting